38%
of inbound calls went unanswered across 26 dental practices in one case study
Source: Peerlogic analysis of 4,280 calls, February 2026. Your rate may differ.
Communication · Call Tracking
Know Exactly Which Marketing Drives Calls
Track every phone call, see what's working, and never miss an opportunity to convert a potential patient into a scheduled appointment. Know your true marketing ROI.
What it does
How it works in Aron
01
Get Your Tracking Numbers
We assign unique local phone numbers for each marketing channel, one for Google Ads, one for your website, one for Google Business Profile, etc. These forward to your main line.
02
Track Every Call Automatically
When a patient calls any tracking number, we log the source, time, duration, and outcome. Calls are recorded (HIPAA-aligned) so you can review them later.
03
See Your Marketing ROI
Your dashboard shows exactly how many calls each channel generates. Know your cost per call, conversion rate, and which channels to invest more in.
Included
What's included
- Track Every Call — Know exactly which marketing channels, Google Ads, SEO, social media, or referrals, are driving phone calls to your practice.
- Never Miss an Opportunity — Get instant SMS and email alerts for missed calls so your team can call patients back immediately, before they call a competitor.
- Call Recordings — Review call recordings to improve staff training, ensure quality patient interactions, and identify conversion opportunities.
- Call Analytics — See call volume by day, time, and source. Understand peak hours, busiest days, and which marketing spend is paying off.
- Automatic Call Tagging — AI automatically tags calls as new patient, existing patient, appointment booking, inquiry, or missed opportunity.
- Custom Tracking Numbers — Get dedicated local tracking numbers for each marketing channel. Patients see a local number while you track the source.
Outcomes
What changes for your practice
72.9%
of new-patient leads first contact a dental practice by phone, not an online form
Source: Liine, Dentistry Marketing Benchmark Report, 2024
5 min
average callback time with alerts
Works with the PMS you already use
- Open Dental
- Dentrix
- Eaglesoft
- Curve Dental
- Denticon
- Dolphin
- Tracker
- Cloud 9
Questions?
How do tracking numbers work?
We assign local phone numbers that forward to your main office line. Patients see and dial a local number, but you know exactly where the call came from based on which tracking number they called. The forwarding is instant, patients won't notice any difference.
Are call recordings HIPAA-aligned?
Yes. All call recordings are encrypted, stored securely, and accessible only to authorized users. We follow all HIPAA guidelines for protected health information. You can also disable recording if preferred.
Can I use my existing phone number?
Yes! Tracking numbers forward to your existing main line. Your team answers calls the same way they always have. The only difference is you now know where each call came from.
How does the AI call tagging work?
Our AI listens to call recordings and automatically tags them based on content: new patient inquiry, existing patient, appointment booking, general question, etc. This saves your team time and gives you accurate conversion data.
What if I miss a call?
You'll get an instant notification via email and/or SMS with the caller's number and which marketing channel they came from. This lets your team call back within minutes, before the patient moves on to another practice.
How many tracking numbers can I have?
As many as you need! Most practices use 3-5 numbers to track different channels: website, Google Business Profile, Google Ads, Facebook, and print materials. We can add more anytime.
Ready to Track Your Calls?
Stop guessing which marketing works. Know exactly where your patients are coming from.