98%
Open Rate
Direct mail is opened 98% of the time vs 20% for email
Growth · Direct Mail Marketing
Data-Driven Postcards That Bring Patients Back to Your Dental Practice
Use patient heatmaps to target high-value zip codes, pick a template, and send personalized postcards, all from your Aron dashboard. No stamps required.
What it does
How it works in Aron
01
Explore Your Patient Heatmap
See which zip codes generate the most production. Identify high-value markets and untapped areas around your practice.
02
Build Your Audience
Select from recall lists, expiring benefits, new patients, or create custom segments based on treatment history and geography.
03
Pick & Personalize a Template
Choose a professional postcard design and let merge fields auto-populate patient names, offers, and your practice branding.
04
Send & Track
Hit send, we print, address, and mail via USPS. Track delivery status and measure response attribution in your dashboard.
Included
What's included
- Patient Heatmap Targeting — Visualize patient density and production value by zip code. Target high-value areas for maximum ROI on every postcard you send.
- Smart Audience Segments — Build lists from recall patients, expiring benefits, unscheduled treatment, or new movers, all synced from your practice management system.
- Professional Template Gallery — Choose from beautifully designed postcard templates for recalls, benefits expiration, new patient offers, referral thank-yous, and more.
- Merge Field Personalization — Auto-populate patient names, practice branding, provider names, and contact info for a personal touch at scale.
- One-Click Print & Mail — Hit send and we handle printing, addressing, and USPS mailing. No trips to the post office, no licking envelopes.
- Delivery Tracking & Attribution — Track every postcard from print to mailbox. Measure response rates and attribute new appointments back to your direct mail campaigns.
Outcomes
What changes for your practice
5-9x
Response Rate
Direct mail response rates are 5-9x higher than digital channels
70%
Recall Conversion
Patients who receive physical reminders are 70% more likely to schedule
Works with the PMS you already use
- Open Dental
- Dentrix
- Eaglesoft
- Curve Dental
- Denticon
- Dolphin
- Tracker
- Cloud 9
Questions?
How does the patient heatmap work?
Our heatmap aggregates patient data from your practice management system, grouping by zip code and ranking by production value. This lets you identify high-value geographic markets and target them with precision direct mail campaigns.
What types of postcards can I send?
Aron includes templates for recall reminders, benefits expiration alerts, new patient welcome offers, unscheduled treatment follow-ups, holiday greetings, and referral thank-you cards. Each template supports custom merge fields for personalization.
How much does each postcard cost?
Postcard pricing varies based on size and volume. Standard 4x6 postcards start at approximately $0.70 each including printing, addressing, and USPS postage. Volume discounts are available for campaigns over 500 pieces.
How long does delivery take?
Most postcards are printed within 1-2 business days and delivered via USPS First-Class Mail within 3-5 business days. You can track delivery status directly in your Aron dashboard.
Can I target specific zip codes?
Absolutely. The heatmap lets you select individual zip codes, top markets by production value, or all zip codes. You can also combine zip code targeting with audience segments like recall lists or expiring benefits.
Is patient data used for mailing HIPAA-aligned?
Yes. We only use the minimum necessary patient information (name and mailing address) required to deliver postcards. No clinical or PHI data is printed on postcards. The mailing provider operates under a BAA.
Ready to Reach Patients at Home?
Schedule a demo to see how Aron's direct mail campaigns can fill your schedule with high-value patients from your best zip codes.